This is not a hot take, but your brand is more than your logo. Your brand is your identity. This identity is made up of foundational elements, including your logo, color palette, and typography, all of which should clearly represent your brand’s personality and tone, as well as speak to your target audience.

For those that are starting a company, and don’t have any current assets, we can help you create the building blocks for your brand. For those that may have started a company years ago with a logo you made in five minutes just to get started and have piecemealed everything together since, we can take a look at where you’re at and help identify where to make improvements or tweaks to get you to where your visual brand matches your growth.

Whether you are looking for branding or refreshing, we offer a basic package that includes, well the basics, aka the minimum elements you’ll need. We also offer add-on items that can help build and round out the elements that make up your brand.

The Basic Package Includes:

• Initial call

• Questionnaire (it’s simple, don’t panic)

• 2 logo options/concepts

• 1 final logo

• Simple color palette

• Typography

• Simple guidelines for these elements

Additional Items to Add-On:

• Additional logo lockups

• Secondary mark(s)

• Expanded color palette

• Graphical elements

• Icons

• Illustrations

• Photography (stock searching or custom)

• Additional brand guideline pages to include elements